Brands and branding / Stephen Brown.
By: Brown, Stephen [author.].
Material type:
BookPublisher: Los Angeles ; London : SAGE, 2016.Copyright date: ©2016Description: xi, 282 pages ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781473919525 (pbk); 1473919525 (pbk); 9781473919518 (hbk); 1473919517 (hbk).Subject(s): Branding (Marketing) | Brand name products | Brand name productsDDC classification: 658.827
Contents:
Summary: This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur C5/5 | 658.827 (Browse shelf) | 1 | Available |
Includes bibliographical references (pages 247-276) and index.
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
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